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Forrester Consulting, on behalf of eCommera and its subsidiary OrderDynamics, conducted interviews with over 300 retailers from across the world to identify the obstacles faced in deploying omni-channel commerce.

Join us and our guest  Peter Sheldon, Principal Analyst at Forrester Research on 27th November at 2:00pm GMT as we present the results of the study. 

What you will learn:

  • The top operational challenges of executing an omni-channel commerce strategy 
  • Which omni-channel capabilities retail organisations are prioritising and planning to launch in the next 12 - 24 months
  • Why order management systems can no longer be an afterthought for retail organisations
  • The impact omni-channel commerce and cross-channel shopping is having at the individual store-level
  • The pitfalls of custom, in-house order management solutions

Who should attend?

Anyone involve in the planning, implementation or success tracking of omni-channel initiatives and technology projects should attend this webinar. Our researched revealed that omni-channel initiatives are being led by a variety of roles within organisations, often the CEO. Other key roles are Omni-channel Director, eCommerce Director, CMO, CIO, IT Director, Head of Supply Chain, Head of Stores, COO and Head of Digital.



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