Forrester Consulting, on behalf of eCommera and its subsidiary OrderDynamics, conducted interviews with over 300 retailers from across the world to identify the obstacles faced in deploying omni-channel commerce.
Join us and our guest Peter Sheldon, Principal Analyst at Forrester Research on 27th November at 2:00pm GMT as we present the results of the study.
What you will learn:
Who should attend?
Anyone involve in the planning, implementation or success tracking of omni-channel initiatives and technology projects should attend this webinar. Our researched revealed that omni-channel initiatives are being led by a variety of roles within organisations, often the CEO. Other key roles are Omni-channel Director, eCommerce Director, CMO, CIO, IT Director, Head of Supply Chain, Head of Stores, COO and Head of Digital.