With mCommerce sales in the UK forecast to represent 45% of total eCommerce sales by 2020, the mobile commerce opportunity is undeniable. And retailers undoubtedly recognise this. In a recent eCommera survey of 500 European retailers, “optimising the customer experience on mobile” came out as the number one business priority in digital for retailers over the next three years.
However, given the fast-moving nature of mobile, retailers cannot afford to wait. They must act now to capitalise on the vital role that mobile plays and take steps to improve the end-to-end customer experience.
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1According to eMarketer Report, UK Retail Ecommerce: Digital's Influence Hastening the Move to Multichannel Retailing, June 2016.
2According to a recent survey of 500 European retailers by eCommera and independent research agency Coleman Parkes.
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