How (and why) to design a marketplace strategy

With leading marketplaces such as Amazon and ASOS outpacing eCommerce market growth averages across the globe, the opportunity for brands and retailers is undeniable. Amazon, for instance, is expected to make up 50% of all US eCommerce sales by 2021*.

But whilst the potential returns of selling through marketplaces are huge, there are also risks and challenges involved. In this article, we take a look at the benefits, opportunities and risks, as well as walking you through the key steps and considerations involved in developing a marketplace strategy.

Download the article to gain practical advice and insights, including:
  • Why marketplaces are good for shoppers
  • Why marketplace are good for brands and retailers
  • The risks of selling through marketplaces - and how to mitigate them
  • A look at whether you should consider launching your own marketplace
  • How to design a marketplace strategy - from customer proposition to KPIs

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