With leading marketplaces such as Amazon and ASOS outpacing eCommerce market growth averages across the globe, the opportunity for brands and retailers is undeniable. Amazon, for instance, is expected to make up 50% of all US eCommerce sales by 2021*.
But whilst the potential returns of selling through marketplaces are huge, there are also risks and challenges involved. In this article, we take a look at the benefits, opportunities and risks, as well as walking you through the key steps and considerations involved in developing a marketplace strategy.
Complete the short form below to receive the full article by email